You do not require to be a digital marketing geek to comprehend how fast the trend of mobile web surfing has caught up in the recent times. The majority of the recent studies reveal online traffic which comes from mobile platform accounts in excess of 15% of the total visitors and it is on the rise. So, what does this mean for you? Well, it is a wake-up call if you have never done anything to target the mobile web browsers. Since, the number of mobile web users has risen so drastically, you need to have to develop a mobile version of your website to match your target audience to keep them connected, on the move!
What Should You Begin doing?
For hooking in internet audience at large, you may have a different website for mobiles as well due to desktops, tablets and iphones. This will work fine provided you have adequate time and patience to update all the versions regularly. But developing a website developed for each single device and keeping them updated is an awesome ordeal and ideally, you should have one website, which runs off one CMS, readjusts itself in different screen sizes of varying handsets. Herein, you can embrace two proven techniques – Responsive Web Design (RWD) and Adaptive Site design (AWD). Although there are certain similarities between the two techniques, yet they differ in varying ways.
What is Responsive Web site design?
Responsive Web Design has been a fad but a trend that existed for quite some time now. To put it simply, responsive design is the word for a web layout wherein the content, images and also the other designing elements stay the same, but shrink immediately to adjust associated with specific screen size. In responsive type, the content can be managed from CMS and it is quick, easy and cost-effective solution which can be implemented without hassle.
However, if your website has large files like high resolution images and videos, it will take too much time to load on a mobile phone and this is whereas the Adaptive designing steps into.
What is Adaptive Affordable web design?
Adaptive design is virtually newer concept in the business. Essentially, this technique adapts to is actually displayed in the devices, depending upon the devices’ capabilities and its’ display size. In this form of web lay-out, inspite of the undeniable fact the content remains same, there are certain changes that appear in design and style elements, depending whether users are accessing the site from a desktop computer or through a mobile phone or tablet. In adaptive type, varying layouts are used, including few ‘Responsive’ elements which reduces the various number of templates. In extreme notions, adaptive layouts completely rephrase the content and adjust/remove excess images and video files.
Adaptive Design for internet is yet to gain popularity in the industry, nevertheless the concept is genuinely seeking new heights, in times to come. The end-goal is to enrich the user-experience, to its best. However, there are certain cons of AWD practice.
Adaptive websites cost more compared to responsive designs
AWD can goof up an entire feel of their webpage if it is not backed up by proper planning.
Since AWD re-adjusts the design elements and even reword content, it deliver in brand inconsistency and confuse your target audience when they see different interfaces on varying devices.
So what’s The Bottomline?
While Responsive design can be a superb solution which simplifies the information provided on a website by adjusting itself to varying screen sizes, the adaptive type is good deal more user-focused. In years to come, much more than 50% of the web users will use their mobile devices to surf the and hence it is prudent to blend adaptive web lay-out techniques with responsive elements to leverage useless visibility, engage the point visitors and leverage the conversion proportion.
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